Envisioning the Future of Advertising Creativity Research: Alternative Perspectives
| Year of publication: |
2008
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|---|---|
| Authors: | Bernardin, Thomas ; Kemp-Robertson, Paul ; Stewart, David ; Cheng, Yan ; Wan, Heather ; Rossiter, John ; Erevelles, Sunil ; Roundtree, Robert ; Zinkhan, George ; Fukawa, Nobuyuki |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 37.2008, 4, p. 131
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