Epistemological and methodological issues in cross-cultural marketing research
Year of publication: |
2009
|
---|---|
Authors: | Singh, Devinder Pal |
Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 3.2009, 2, p. 33-42
|
Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Erkenntnistheorie | Epistemology | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing |
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