Equilibrium bids in sponsored search auctions: theory and evidence
Year of publication: |
2013-11
|
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Authors: | Borgers, Tilman ; Cox, Ingemar ; Pesendorfer, Martin ; Petricek, Vaclav |
Institutions: | London School of Economics (LSE) |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in American Economic Journal: Microeconomics, November, 2013, 5(4), pp. 163-187. ISSN: 1945-7669 |
Classification: | D44 - Auctions ; L86 - Information and Internet Services; Computer Software ; M31 - Marketing ; M37 - Advertising |
Source: |
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