Equity in corporate co-branding: The case of adidas and the All Blacks
Year of publication: |
2003
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Authors: | Motion, Judy ; Leitch, Shirley ; Brodie, Roderick J. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 7, p. 1080-1094
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