Erbsenzählerin oder Strategin
Year of publication: |
2011
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Authors: | Clifford, Trish Gorman ; Barney, Jay B. |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 33.2011, 1, p. 88-93
|
Subject: | Produktentwicklung | New product development | Markteintritt | Market entry | Textilien | Textiles | Betriebliche Finanzwirtschaft | Managerial finance | Verpackungswirtschaft | Packaging industry |
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