Extent:
Online-Ressource (IX, 145 S. 38 Abb. in Farbe, online resource)
Series:
Type of publication: Book / Working Paper
Language: German
Notes:
Description based upon print version of record
ISBN: 978-3-658-14377-0 ; 978-3-658-14376-3
Other identifiers:
10.1007/978-3-658-14377-0 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013503469