Erfolgreicher Markenaufbau in den großen Emerging Markets : Ein praxisorientierter Ratgeber für gezieltes Markenwachstum in China, Indien, Russland und Brasilien
Year of publication: |
2018
|
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Authors: | Schaffmeister, Niklas ; Haller, Florian |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Schwellenländer | Emerging economies | BRIC-Staaten | Emerging Market | Markenpolitik | Strategisches Management | Marketing | Positionierung <Marketing> |
Extent: | Online-Ressource (XVIII, 407 S. 108 Abb., 26 Abb. in Farbe, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-658-14112-7 ; 978-3-658-14111-0 |
Other identifiers: | 10.1007/978-3-658-14112-7 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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