Erfolgsfaktor Kreativität : Ertragssteigerung durch Ideen-Management
Alternative title: | Managing ideas for profit <dt.> |
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Year of publication: |
1993
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Authors: | Majaro, Simon |
Publisher: |
London [u.a.] : McGraw-Hill |
Subject: | Innovationsmanagement | Kreativität |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Assessing the creativity & innovation level of IT companies: The case of Denmark
Vidal, René Victor Valqui, (2007)
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Reaping the whirlwind : managing creative people
Kets de Vries, Manfred F. R., (1994)
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Creative product development : a marketing approach to new product innovation and revitalisation
Andrews, Bryan, (1975)
- More ...
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International marketing : a strategic approach to world markets
Majaro, Simon, (1977)
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International marketing : a strategic approach to world markets
Majaro, Simon, (1982)
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Majaro, Simon, (2015)
- More ...