Erfolgsfaktor Markt : kundenorientierte Produktinnovation
Elko Kleinschmidt ; Horst Geschka ; Robert Cooper
| Year of publication: |
1996
|
|---|---|
| Authors: | Kleinschmidt, Elko J. ; Geschka, Horst ; Cooper, Robert G. |
| Publisher: |
Berlin [u.a.] : Springer-Verl. |
| Subject: | Innovationsmanagement | Innovation management | Marketing | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | VIII, 233 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-540-57519-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000924503