Extent:
Online-Ressource (online resource)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatzsammlung
Language: German
ISBN: 978-3-540-85296-4 ; 978-3-540-85295-7
Other identifiers:
10.1007/978-3-540-85296-4 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014015104