Erfolgsfaktoren für eine produktive Zusammenarbeit zwischen Marketing und Vertrieb: Bestandsaufnahme, Trends, Lösungsmöglichkeiten und Grenzen der Einflussnahme
Year of publication: |
2011
|
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Authors: | Kirsch, Alexander ; Stoyke, Thorsten S. |
Institutions: | Fachbereich Wirtschaft, Hochschule Wismar |
Extent: | application/pdf |
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Series: | Wismar Discussion Papers. - ISSN 1612-0884. |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Number 06/2011 |
Classification: | M31 - Marketing ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms |
Source: |
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