Erfolgsfaktoren im Business-to-Consumer-E-Commerce
Christian Böing
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Böing, Christian |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Mobile Marketing | Mobile marketing | Erfolgsfaktor | Success factor | Deutschland | Germany | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIII, 317 S graph. Darst 24 cm |
|---|---|
| Series: | Schriftenreihe Unternehmensführung und Marketing. - Wiesbaden : Gabler, ISSN 0175-7717, ZDB-ID 183924-X. - Vol. 38 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2001 |
| ISBN: | 3-409-11820-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001568912