Erfolgsfaktoren von Markenerweiterungen
Nina Mahnik; Wolfgang Mayerhofer
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Mahnik, Nina ; Mayerhofer, Wolfgang |
| Other Persons: | Ludwig-Mayerhofer, Wolfgang (contributor) |
| Publisher: |
Wiesbaden : Deutscher Univ.-Verl. |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Erfolgsfaktor | Success factor | Theorie | Theory | Deutschland | Germany | Markentransfer |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVII, 299 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 261 - 272 |
| ISBN: | 3-8350-0421-2 ; 978-3-8350-0421-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003338650