Erfolgspotenzial elektronischer B2B-Marktplätze : Theorie - Empirie - Fallstudien
Diana Rätz
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Rätz, Diana |
| Publisher: |
Lohmar [u.a.] : Eul |
| Subject: | Business-to-Business-Marketing | Electronic Commerce | Marktentwicklung | Potenzialanalyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 251 S. : graph. Darst. |
|---|---|
| Series: | Reihe Electronic commerce. - Lohmar ; Köln : Eul. - Vol. 21 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German ; English |
| Thesis: | Zugl.: Bern, Univ., Diss., 2003 u.d.T.: Rätz, Diana: Erfolgspotenzial elektronischer Business-to-Business-Marktplätze |
| ISBN: | 3-89936-114-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004717334