Erfolgsursache Marketing : warum marktorientiert geführte Unternehmen erfolgreich sind
Wolfgang Fritz
| Year of publication: |
1997
|
|---|---|
| Authors: | Fritz, Wolfgang |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing | Management | Erfolgsfaktor | Success factor | Theorie | Theory | Deutschland | Germany | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | XIII, 231 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben Gb. : DM 68.00, sfr 63.00, S 531.00 |
| ISBN: | 3-7910-0984-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000623803