Die Erforschung des Konsumentenverhaltens mittels neurowissenschaftlicher Methoden : eine Analyse der Möglichkeiten und Limitationen des Neuromarketings als innovativer Ansatz
Year of publication: |
2013
|
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Authors: | Taverna, Nico |
Other Persons: | Manella, Jürg (contributor) ; Jenewein, Wolfgang (contributor) |
Subject: | Neuromarketing | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Theorie | Theory |
Extent: | Online-Ressource (IX, 217 S.) graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | St. Gallen, Univ., Diss., 2012 |
Notes: | Zsfassung in dt. und engl. Sprache Systemvoraussetzungen: Acrobat Reader Nebent.: Studying consumer behavior with neuroscientific methods, an analysis of the potential and limitations of consumer neuroscience as an innovative approach |
Source: | ECONIS - Online Catalogue of the ZBW |
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