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Year of publication: |
2015
|
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Authors: | Michel, Stefan |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 37.2015, 2, p. 32-41
|
Subject: | Produktmanagement | Product management | Preismanagement | Pricing strategy | Innovation | Einnahmen | Revenue |
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Michel, Stefan, (2014)
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Bailey, Earl L., (1982)
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Development time and new product sales : a contingency analysis of product innovativeness and price
Langerak, Fred, (2009)
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The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding
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Prosuming-Marketing : Konzeption und Anwendung
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