Escaping the Red Queen Effect in Competitive Strategy: How Managers Can Change Industry Rules by Sense-Testing their Business Models
Year of publication: |
2003-08
|
---|---|
Authors: | Voelpel, Sven C. ; Leibold, Marius ; Tekie, Eden B. ; Krogh, Georg von |
Institutions: | Institute of Innovation Research, Hitotsubashi University |
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