Escaping the tyranny of choice: when fewer attributes make choice easier
Year of publication: |
2007
|
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Authors: | Fasolo, Barbara ; McClelland, Gary H. ; Todd, Peter M. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 7.2007, 1, p. 13-26
|
Subject: | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Heuristik | Heuristics | Informationswert | Information value | Online-Handel | Online retailing | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Präferenztheorie | Theory of preferences |
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