ESOMAR AWARDS - Creating competitive intellectual capital - The Henkel case - Apart from benchmarking the current processes of knowledge management, the creation of a transnational warehouse as the foundation is key. The process of creating competitive knowledge by generating integrated (ie across sources) and international (ie across countries) insights, is described in depth in this paper
Year of publication: |
1998
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Authors: | Schroiff, Hans-Willi |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 26.1998, 4, p. 148-155
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