eSport in the digital era : exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding
Year of publication: |
2023
|
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Authors: | Giachino, Chiara ; Nirino, Niccolò ; Leonidou, Erasmia ; Glyptis, Loukas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 155.2023, 2, p. 1-10
|
Subject: | eSport | Crowdfunding | Theory of Planned Behaviour | Technology Acceptance Model | Digital Transformation | Financial Behaviour | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Electronic Commerce | E-commerce |
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