Essays on the effects of brand names and prices on consumer behavior : [kumulative Dissertation]
vorgelegt von Kristina Klein
| Year of publication: |
2012
|
|---|---|
| Authors: | Klein, Kristina |
| Subject: | Markenname | Preisbildung | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 182 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Köln, Univ., Diss., 2012 |
| Notes: | Besteht aus versch. Studien und einem Zsaufsatz |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009556153