Essays zur managementorientierten Analyse und Bewertung von Carryover-Modellen
vorgelegt von Christine Köhler
| Year of publication: |
2014
|
|---|---|
| Authors: | Köhler, Christine |
| Other Persons: | Albers, Sönke (contributor) |
| Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 183 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Kiel, Univ., Diss., 2014 |
| Notes: | Besteht aus Synopsis und 4 Sonderdrucken aus verschiedenen Publikationen |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405717