Essence of marketing innovations
Year of publication: |
2013
|
---|---|
Authors: | Jain, Subhash C. ; Aceto, Kelly |
Published in: |
Restoring America's global competitiveness through innovation. - Cheltenham [u.a.] : Elgar, ISBN 1-78100-594-X. - 2013, p. 289-303
|
Subject: | Marketing | Innovation |
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