Essentials of business research methods
Joseph F. Hair; Mary Wolfinbarger Celsi; Arthur H. Money; Phillip Samouel; Michael J. Page
| Year of publication: |
2011 ; 2nd ed.
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|---|---|
| Authors: | Hair, Joseph F. ; Celsi, Mary Wolfinbarger ; Money, Arthur H. ; Samouel, Phillip ; Page, Michael J. |
| Publisher: |
Armonk, N.Y. [u.a.] : M. E. Sharpe |
| Subject: | Betriebswirtschaftslehre | Business economics | Wissenschaftliche Methode | Scientific method | Wirtschaftsforschung | Methode |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 477 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Previous ed.: Hoboken, N.J.; London: Wiley, 2003. - Formerly CIP Uk. - Includes bibliographical references and index Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results. |
| ISBN: | 978-0-7656-2631-8 ; 0-7656-2631-4 |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938245