Extent: | viii, 215 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | English |
Notes: | Enthält Literaturangaben und Index Revised edition of the author's Essentials of consumer behavior, 2017 |
ISBN: | 978-0-367-42688-0 ; 978-0-367-42686-6 ; 978-0-367-42689-7 |
Other identifiers: | 10.4324/9780367426897 [DOI] 10.4324/9780367426897 [DOI] |
Classification: | Angewandte Psychologie ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014463220