Essentials of marketing : a global-managerial approach
William D. Perreault, Jr.; E. Jerome McCarthy
| Year of publication: |
c2003 ; 9. ed
|
|---|---|
| Authors: | Perreault, William D. ; McCarthy, Edmund Jerome |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXII, 624, [29] S Ill., graph. Darst., Kt 1 CD-ROM |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; CD-ROM, DVD |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-07-246420-8 ; 0-07-246720-7 ; 0-07-119869-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001689949