Essentials of marketing : a global-managerial approach
William D. Perreault ; E. Jerome McCarthy
| Year of publication: |
2003 ; 9. ed., internat. ed.
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|---|---|
| Authors: | Perreault, William D. ; McCarthy, Edmund Jerome |
| Publisher: |
Boston, [Mass.] : Irwin/McGraw-Hill |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zähl. : Ill., graph. Darst., Kt. 1 CD-ROM (12cm) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | One folded sheet attached to inside front cover. - Includes index. - Previous ed.: Chicago : Irwin, 1997 |
| ISBN: | 0-07-119869-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004722518