Essentials of marketing : a global-managerial approach
William D. Perreault ; E. Jerome McCarthy
| Year of publication: |
2006 ; 10. ed
|
|---|---|
| Authors: | Perreault, William D. ; McCarthy, Edmund Jerome |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählung : Ill., graph. Darst. 1 CD-ROM ; 12 cm 28 cm. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes Erscheinungsjahr in Vorlageform:c 2006 |
| ISBN: | 0-07-293589-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004846196