Essentials of marketing
Jim Blythe (University of Westminster), Jane Martin (University of Chester)
| Year of publication: |
2019 ; Seventh edition
|
|---|---|
| Authors: | Blythe, Jim ; Martin, Jane |
| Publisher: |
2019: Harlow, England : Pearson |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 361 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Previous edition: 2016 Includes bibliographical references and index |
| ISBN: | 978-1-292-24410-5 ; 978-1-292-24413-6 ; 978-1-292-29880-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011992381