Essentials of marketing
Frances Brassington; Stephen Pettitt
| Year of publication: |
2013 ; 3. ed.
|
|---|---|
| Authors: | Brassington, Frances ; Pettitt, Stephen |
| Publisher: |
Harlow : Pearson |
| Subject: | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVI, 608 S. Ill., graph. Darst. 27 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 2007. - Includes bibliographical references and index Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing. Erscheint: 01. August 2012 |
| ISBN: | 978-0-273-72764-4 ; 0-273-72764-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009661646