Essentials of marketing communications
Jim Blythe
| Year of publication: |
2003 ; 2. ed.
|
|---|---|
| Authors: | Blythe, Jim |
| Publisher: |
Harlow : Financial Times Prentice Hall |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 267 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-65858-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004775545