Essentials of marketing
Charles W. Lamb, Jr.; Joseph F. Hair, Jr.; Carl McDaniel
| Year of publication: |
c2005 ; 4. ed
|
|---|---|
| Authors: | Lamb, Charles W. ; Hair, Joseph F. ; McDaniel, Carl D. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVI, 572 S Ill., graph. Darst 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Previous ed.: 2003 |
| ISBN: | 0-324-28292-3 ; 0-324-28290-7 ; 0-324-28291-5 ; 0-324-28291-5 ; 0-534-55853-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001810558