Essentials of marketing management
Geoffrey Lancaster ; Lester Massingham
| Year of publication: |
2010
|
|---|---|
| Authors: | Lancaster, Geoffrey |
| Other Persons: | Massingham, Lester (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketingmanagement | Marketingpolitik | Marketing | Lehrbuch | Marketing--Management. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 524 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-415-55347-6 |
| Source: |
Persistent link: https://www.econbiz.de/10008686689