Essentials of marketing management
Geoff Lancaster and Lester Massingham.
| Year of publication: |
2018
|
|---|---|
| Authors: | Lancaster, Geoffrey ; Massingham, Lester |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory |
Online Resource
| Extent: | 1 online resource (x, 470 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| ISBN: | 978-1-351-70908-8 ; 978-1-351-70906-4 ; 978-1-138-03888-2 ; 978-1-138-03896-7 |
| Other identifiers: | 10.4324/9781315177014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013179919