Essentials of marketing research
Tony Proctor
| Year of publication: |
2003 ; 3. ed.
|
|---|---|
| Authors: | Proctor, Tony |
| Publisher: |
Harlow : FT Prentice Hall |
| Subject: | Statistische Methode | Statistical method | Marktforschung | Market research |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XVI, 560 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references S. [531] - 547 and index Previous ed.: London : Financial Times Management, 1999 |
| ISBN: | 0-273-67400-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013482027