Essentials of marketing research
William G. Zikmund ; Barry J. Babin
| Year of publication: |
2010 ; 4. ed., Internat. ed.
|
|---|---|
| Authors: | Zikmund, William G. ; Babin, Barry J. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson |
| Subject: | Marktforschung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 436 S. : Ill. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4390-8090-9 ; 978-1-4390-8090-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004947228