Essentials of strategic management
Martyn Pitt & Dimitrios Koufopoulos
| Year of publication: |
2012
|
|---|---|
| Authors: | Pitt, Martyn ; Koufopoulos, Dimitrios |
| Other Persons: | Pitt, Martyn R. (contributor) |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVIII, 451 S. graf. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management. |
| ISBN: | 978-1-84920-186-5 ; 978-1-84920-187-2 ; 1-84920-186-2 ; 1-84920-187-0 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009532331