Establishing a market niche : the case of Keystrox
Year of publication: |
2011
|
---|---|
Authors: | Maheshwari, Bharat ; George, Alexander ; Maheshwari, Manjari |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 7.2011, 4, p. 497-509
|
Subject: | Nischenstrategie | Niche marketing strategy | Büro-Service | Office services | Ärzte | Physicians | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance | Kanada | Canada |
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