Establishing a retro-marketing rental company : VW amper case study
Year of publication: |
May 2018
|
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Authors: | O'Brien, Justin |
Published in: |
The international journal of entrepreneurship and innovation. - London : Sage Publishing, ISSN 1465-7503, ZDB-ID 2006757-4. - Vol. 19.2018, 2, p. 125-139
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Subject: | entrepreneurial investment evaluation | female entrepreneurship | financial reasoning skills | retro-marketing in hospitality | start-up business planning | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Krankenhaus | Hospital | Geschäftsmodell | Business model | Unternehmer | Entrepreneurs | Frauen | Women | Deutschland | Germany |
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