Establishing predictive relationships between price and select product, market, and consumer related dimensions : an investigation within Indian consumer electronics market
Year of publication: |
Apr.-Jun. 2018
|
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Authors: | Goswami, Mohit |
Published in: |
Opsearch : journal of the Operational Research Society of India. - New Delhi : Springer India, ISSN 0030-3887, ZDB-ID 417088-X. - Vol. 55.2018, 2, p. 361-380
|
Subject: | Price | Consumer behavior | Decision analysis | Consumer reviews | Product distinctiveness | Indien | India | Konsumentenverhalten | Consumer behaviour |
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