Establishing the Charles Kennedy Brand: A Strategy for an Election the Result of which is a Foregone Conclusion
| Year of publication: |
2001
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|---|---|
| Authors: | Harris, Phil ; Lock, Andrew |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 17.2001, 9-10, p. 943-956
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