Establishing the link between marketing and accounting functions : a review
Year of publication: |
2019
|
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Authors: | Nuseir, Mohammed T. |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 19.2019, 4, p. 473-482
|
Subject: | marketing | accounting | perception | functional organisation structure | stakeholders | Rechnungswesen | Accounting | USA | United States | Stakeholder |
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