Establishing the scope of marketing practice : insights from practitioners
Sally Dibb and Cláudia Simões; Robin Wensley
| Year of publication: |
2014
|
|---|---|
| Authors: | Dibb, Sally ; Simões, Cláudia ; Wensley, Robin |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 380-404
|
| Subject: | Market orientation | Marketing management | Management practice | Marketing concept | Marketing practice | Marketingmanagement | Marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344071