Establishment mode choice : acquisition versus greenfield entry
Year of publication: |
2009
|
---|---|
Authors: | Dikova, Desislava ; Brouthers, Keith D. |
Published in: |
The SAGE handbook of international marketing. - Los Angeles [u.a.] : SAGE, ISBN 1-4129-3428-1. - 2009, p. 218-237
|
Subject: | Auslandsinvestition | Foreign investment | Rechtsformwahl | Choice of organizational form | Internationaler Markteintritt | International market entry | Transaktionskosten | Transaction costs | Wissen | Knowledge | Theorie | Theory |
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