Establishment of a strategic Total Direct Mail Model to bring customers into auto dealerships
Hisatoshi Ishiguro; Kakuro Amasaka
Year of publication: |
2012
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Authors: | Ishiguro, Hisatoshi ; Amasaka, Kakuro |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 24421042. - Vol. 10.2012, 8, p. 493-500
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