Estimates of Florida Department of Citrus Promotional Impacts on Orange Juice Demand Based on Time-Series and Cross-Sectional Data

In this study, city-by-city, weekly grocery store sales data were used to estimate the impacts of the FDOC, TV, RADIO and HC promotional programs. The estimates indicate that the RADIO program was effective, having a B/C of 1.4. For the TV and HC programs, benefits were less than costs.

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Year of publication:	2009-12-31
Authors:	Brown, Mark G.
Institutions:	Florida Department of Citrus
Subject:	promotion impacts \| orange juice \| demand \| time-series and cross-section data \| Agribusiness

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Extent:	application/pdf
Series:	Research Papers 2009.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series Research Papers 2009 Number 104334
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009020895