Estimating a university brand in the new economic conditions : concept, principles, technique
Vadim Yu. Pashkus, Natalie A. Pashkus, Tatiana S. Krasnikova, Asadula B. Asadulaev
Year of publication: |
2015
|
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Authors: | Pashkus, Vadim Yu. ; Pashkus, Natalie A. ; Krasnikova, Tatiana S. ; Asadulaev, Asadula B. |
Published in: |
International journal of economics and financial issues : IJEFI. - Mersin : EconJournals, ISSN 2146-4138, ZDB-ID 2632572-X. - Vol. 5.2015, 3, Special issue No 3 S, p. 100-104
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Subject: | Public Sector | Brand | Brand Evaluation | Keller Method | Young and Rubicam Method | Bcg Matrix | Brand Value | Brand Advantage | Markenführung | Brand management | Markenimage | Brand image | Markenartikel |
Saved in:
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