Estimating Advertising Half-Life and the Data Interval Bias.
Year of publication: |
1999-03
|
---|---|
Authors: | Fry, T.R.L. ; Broadbent, S. ; Dixon, J.M. |
Institutions: | Department of Econometrics and Business Statistics, Monash Business School |
Subject: | Adstock | half-life | data interval bias |
Extent: | application/pdf |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Published in Journal of Targeting, Measurement & Analysis in Marketing (2000), 8, 314-334. Number 6/99 29 pages |
Classification: | M37 - Advertising ; C13 - Estimation ; C51 - Model Construction and Estimation |
Source: |
-
Rajagopal, (2006)
-
What Makes Them Click : Empirical Analysis of Consumer Demand for Search Advertising
Jeziorski, Przemyslaw, (2012)
-
Rajagopal, Dr, (2006)
- More ...
-
Testing for Independence or Irrelevent Alternatives: Some Empirical Results.
Fry, T.R.L., (1994)
-
Inter-Regional Migration in Australia: an Applied Economic Analysis.
Fry, J., (1999)
-
Advertising Wearout in the Transport Accident Commission Road Safety Compaigns.
Fry, T.R.L., (1994)
- More ...