Estimating cellphone providers' customer equity
Year of publication: |
2009
|
---|---|
Authors: | Sublaban, Cleusa Satico Yamamoto ; Aranha, Francisco |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 9, p. 891-898
|
Subject: | Mobilkommunikation | Mobile communications | Produktlebenszyklus | Product life cycle | Kundenwert | Customer value | Brasilien | Brazil |
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